Client Background

Glenn John, a car content creator, runs Longroof Lifestyle, a brand centered around station wagons. He wanted a custom neon sign featuring the outline of his wagon with the "Longroof Lifestyle" text beneath it. The sign was intended for his personal space, aligning with his aesthetic and automotive theme.

Challenges

• Accurate Car Representation: The neon sign needed to match the profile of Glenn’s car while maintaining a clean, minimalist look.
• Size Constraints: The available space was 120cm x 75cm, but Glenn preferred a balanced design that didn’t fully occupy the area.
• Brand Aesthetic: The sign had to reflect Glenn’s clean and simple style while enhancing his content background.
• Customisation Approval: Glenn wanted to be involved in the design process to ensure it met his vision.

Solution

1. Design Consultation & Mockup

   • Discussed Glenn’s vision and preferred design style.
   • Created an outline-based neon sign design to match his car’s profile.
   • Ensured proportions and dimensions complemented his available space.

2. Customization & Approval

   • Presented mockups in white and red neon light, maintaining a sleek automotive aesthetic.
   • Adjusted details based on Glenn’s feedback to refine the final look.

3. Production & Delivery

   • Started production after final approval.
   • Ensured safe packaging and a smooth delivery process.

Key Takeaways

• Personalized neon signs enhance content creator branding.
• Design accuracy and clean aesthetics are crucial for automotive-themed signage.
• Collaborative feedback ensures the final product meets the client’s vision.